We help small and large companies with the systematic development of strategy and detailed concepts and with the successful implementation of individual communication measures on time and on budget. These can be content formats such as podcasts or webinar series, trade fair appearances, company events or roadshows - but also communicative projects such as surveys, dialogue formats, landing pages and topic portals, video channels or case studies.
Benefit from our strategy consulting and let us relieve you of the burden of conceptual work and the efficient implementation of your projects. You can always rely on the fact that every single step, whether it is a basic strategy workshop or the development of detailed concepts and budget planning, is documented in detail and transparently - as a decision-making template and systematic guide for implementation.
Company acquisitions and mergers (M&A), initial public offerings (IPO), restructuring, expansion into new markets and entry into new product segments are just some of the prominent examples. At the management level, changes in the board of directors or succession arrangements are regular occasions for change communication - as are transfers of assets to a foundation.
Every change brings with it opportunities and expectations - but also uncertainty and concerns. And it is important to prepare all employees, partners and customers in terms of communication and to accompany them throughout the entire change process. This requires a strategy, a detailed and dramaturgical communication plan, well thought-out processes and elaborated wordings and language rules.
We work with you to develop all the necessary concepts and measures and, if you wish, we can also assume full or partial responsibility for their professional and efficient implementation.
Crises have many faces and board members, managing directors and business personalities are also personally threatened by them. This is where legal communication, so-called litigation PR, often comes into play.
A common misconception is that only large corporations in sensitive industries such as aviation, energy, chemicals and food - or top CEOs of listed companies - need a professional crisis communication strategy. Even for a small start-up, however, there are potentially existence-threatening crises and even the smallest accusation aimed at reputation and corporate governance can trigger a shitstorm, the damage of which is considerable and is exacerbated by unfortunate communication.
We help you with crisis communication and legal communication! From a screening and appraisal of your existing structures to the systematic analysis of potential crisis topics to the development of a certifiable strategy including all accompanying processes and documents.
And if the worst-case scenario does occur beforehand, we can provide you with discreet and efficient emergency communications support on an ad-hoc basis. Because then every hour counts.
In Zeiten von In times of social media, the shyness in front of camera and microphone has decreased for years. But especially for board members and managing directors who are used to convincing people of strategies and captivating them on stage or in the meeting room, it is crucial to address the audience confidently in media appearances or online formats. It doesn't matter if you're doing a TV studio appearance, a podcast interview, or a keynote at an online or hybrid event.
Entrepreneurial personalities struggle less with stage fright than with the lack of a feedback channel, the reactions of the auditorium. They do not develop a positive relationship with the camera and microphone, as they are often dissatisfied with journalists' questions and their own answers in interview scenarios and do not find themselves convincingly reflected in picture and sound.
Our media training and coaching starts at two crucial points: The professional camera and microphone training in a real studio with very real stress situations and challenges in "red light". And the coaching for the right preparation for all kinds of media appearances. A kind of secret "check list" that even and especially the most experienced media professionals, actors and artists use.
The training and coaching can also take place on your premises by arrangement. However, we always pay attention to an authentic setup. And a discreet and trusting atmosphere that also allows board members and entrepreneurs to get involved in the realistic and challenging scenario and work on their camera and microphone presence. A day or weekend with great impact and a lasting sense of achievement. Ein Tag oder Wochenende mit großer Wirkung und nachhaltigen Erfolgserlebnissen.
As is true for all communication measures and channels, one should not only communicate opportunistically. The decision of C-level managers to regularly seek visibility beyond representing their company is a very far-reaching one. The bar is set high for professionally playing on social platforms and profitably balancing the persona brand with corporate interests. A case for communication professionals as coaches, sparring partners and confidants.
Especially for CEO communication, a long-term personal strategy is indispensable and there are good reasons why more and more international corporations are establishing a dedicated role for this communication task. With Oliver Schwartz's many years of experience in communications consulting for executive boards and entrepreneurs, we stand by your side and work with you to develop your own personal communications strategies and identify the ideal channels and formats for them.
We help you to develop an efficient, tailor-made concept for the establishment and expansion of your communications structures and advise you on the search for personnel, the selection of agencies and the introduction of forward-looking working methods and measurable success criteria. This helps you to set the course in good time and avoid expensive mistakes, so that your company's success does not fail due to structural problems and limitations in the communications team.
Such an expert review and the development of a professional concept for the adjustment and optimization of structures is also worthwhile for established companies, medium-sized businesses and corporations. In certain cases, we also offer the interim takeover of management functions or the temporary operation of an external press office and communications department.
